We are looking for a Digital Marketing Specialist who will be responsible for planning, executing, and optimizing our online marketing strategies. The ideal candidate should have expertise in SEO, SEM, social media marketing, email marketing, and paid advertising.
- Develop and execute digital marketing strategies across multiple platforms
- Manage SEO (on-page and off-page) and optimize website rankings
- Create and run Google Ads, Facebook Ads, and other PPC campaigns
- Manage and grow company social media accounts (Facebook, Instagram, LinkedIn, Twitter, YouTube)
- Develop content strategies and optimize engagement through social media posts
- Run email marketing campaigns and improve conversion rates
- Track and analyze website and campaign performance using Google Analytics & other tools
- Stay updated with the latest digital marketing trends and tools
- Collaborate with the content, design, and video teams for compelling campaigns
Proficiency in SEO, SEM, Google Ads, and Social Media Marketing
Strong knowledge of Google Analytics, Search Console, Facebook Ads Manager
Experience in email marketing and automation tools
Good understanding of content marketing and copywriting
Knowledge of WordPress, basic HTML & CSS is a plus
Strong analytical and problem-solving skills